Guide to various email marketing software tools


There are different email marketing software tools used to make custom items, according to the needs and resources of the company.

At the bottom, there are tools that provide the basic components that allow customized sending of emails using data available in the database in Microsoft Access or Excel.

There are more efficient but complex software can customize items, not only based on information collected on the web, but also for profiling targeted recipients.

More and more software on the market can understand the results of e-mail campaigns and companies that integrate communication throughout their marketing strategy.

It is not uncommon to see dispatches of mail systems that allow the email marketers to know exactly who opened, clicked and even bought after receiving an email.

The encoded email links data is retrieved in the database server, which allows the sender to figure out who did what with an email.

One possible scenario: A client receives information about a product X of interest, browsing the website, but for reasons of insecurity, lack of information or personal preference, does not purchase online.

It might be useful for the company to know the interest of the client on product X, then allowing the customer service to inquire about the reasons for this interest to see if they can help the client in its decision to purchase.

Example link containing custom code

.. tp :/ / domain / cgi- bin / hts.exe Hit : x = 12292 & y = 848 & z = 106 218 763

Here, the word Hit contains a sequence of parameters, we can assume that the latest digital series identifies the recipient in a unique way in a distribution list.


Some companies that do not have the means to develop a strong enough infrastructure and use a tool for customer relationship management (CRM) internally will use CRM solutions marketed by application providers online (ASP). These include, for example, the software suite Nelis Selfcare.

There are also online services that host lists of customers and offer email distribution tools such as MEM. These services provide all the necessary infrastructure and sometimes support services to customers.


Delivery of emails are a gold mine for marketers because they cost little. Hence, the over-use of this form of marketing.

In fact, it costs a fraction of a cent for a company to communicate with its customers while traditional marketing is much more expensive.

The email marketing campaign cost is generally between $ 0.01 and $ 0.05 per delivery.

The experts agree that personalized emails are usually more successful than direct mail, which is less personal, and often ignored by recipients.

A quick calculation using the following values:

Emails: 100,000 messages
Sale value: $ 100
Annual sales: 2

Using the small calculator on the site SchraffGroup Communication, we can see that the cost per sale for an email campaign can be about one fifth of the costs associated with a mail merge.

It is generally accepted that direct mail costs between $ 1.50 and $ 2.00 per shipment. When this figure is compared to those mentioned above for email, we quickly understand the interest in this type of marquetry communication.

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