“Shared Endorsements” Ads .” Behind this term lies a method of using data and reviews of Google+ for advertising.
Shock announcement . Google has modified its terms of service to allow the use of the profile name, photo and comments from people who have a Google+ account in commercials for its advertisers.
“With Google, you receive valuable recommendations from your friends. For example, when searching for a restaurant, you may see an ad containing a notice added by one of your friends, as well as its 5 star rating,” explains Google.
However, the company failed to mention that the term “friend” here covers much more than the people part of your circles. Any Internet user using the search engine Google will indeed be able to see these “shared recommendations.”
The user forced to cooperate
While Google does here using data on the public profile of a user of Google+ . It even has the ability to refuse to share its recommendations by visiting this web page .
It should also be noted that the firm has the good taste not to activate the “Shared Endorsements” by default. Also, only the user can decide to take this option. But does he really have a choice?
Obviously – and unfortunately – no. The “Shared Endorsements” are indeed a great way for a user to boost the audience of its web pages. And thus increase revenues from advertisements displayed there.
The click rate will also rise due to the presence of user recommendations. The circle is complete .
In short, those who opt for this system will have a clear advantage in terms of monetizing their websites. “Give me (all) your data and give you (some) money.” The recipe is as classic as that.